Versatile designer with 15 years of experience in print and web design in both small business and corporate environments. Self-motivated designer that excels individually or within a team setting. Ability to interpret direction and design for a wide range of aesthetics. Can take an idea and develop it from the drawing board to a fully functioning website, interactive asset, marketing email, packaging design or print piece.


Education

Bachelor of Fine Arts (cum laude), University of Miami, Coral Gables, FL: 2004
Major: Graphic Design/Multimedia; Minor: Art History


Professional Experience

EMPLOYMENT

Web Design Consultant, Advertising Specialty Institute, Feasterville Trevose, PA: 2017 - Present
Designer and Front End Developer for ASI Member websites, built within the ESP Website platform. Responsible for working with members to customize the base ESP Website to fit their branding either as a stand alone site or reworking the ESP Website to fit seamlessly into their existing external website. Design and develop new templates to be used within the ESP Website platform, including troubleshooting with the Development, QA, and Technical Product Support teams. Design marketing email templates that are featured in the ESP Web platform and used in ASI marketing efforts. Support the Social Media team by designing assets for ASI Members’ social media presences. Work with the Copywriting Team to design and execute dynamic content marketing pieces created to generate sales leads for ASI Suppliers. Work with the Photography Team to select and style products for photography to be used on members’ websites, website templates and social media assets.

Web Design Consultant, Catherines Plus Sizes, Bensalem, PA: 2014 - 2017
Responsible for the design and execution of website and social media content, daily homepage assets, landing pages, category banners, display ads and promotional emails. Strategize with marketing, merchandising and operations teams on new launches and developments for the website. Part of the team responsible for replatforming the e-commerce site to ATG and creating new responsive designs for all areas of the website. Strategize and design new features and UX flows based on usability testing and Omniture reporting. Develop photoshoot concepts and branding for new clothing collection launches.

Web Designer, Ascena Retail Group, Bensalem, PA: 2011 - 2014
Principal designer and branding manager for Sonsi.com. Responsible for the design and coding of all website and social media content, daily homepage assets, landing pages, category banners, monthly giveaway assets and promotional emails. Directed the concepts, styling and budget for photo shoots. Supported public relations outreach efforts by designing robust editor focused lookbooks, branded web and print public relations materials for desk-sides and events, and unique creative print pieces and signage for both sponsored and grassroots events. Designed content for inclusion in national publications. Past projects include a swimwear infographic published in USA Today and several bridal spreads that were published in Pretty Pear Bride Magazine. Continually improved upon the customer experience on the website based on sales and usability testing.

Co-Owner, Corey Fyffe, coreyfyffe.com: 2008 - Present
Corey Fyffe specializes in custom invitations and stationery for weddings, showers, and other social festivities.

Art Director, OloffBeauty, New York, NY: 2005 - 2011
Designed and developed a robust website to showcase the haircare brands distributed by the company. The website was described by American Salon Magazine as “both informative and sophisticated” and “straightforward and user friendly.” Designed ads that were featured in publications including Women’s Wear Daily, Modern Salon, Day Spa Magazine and Launchpad Magazine. Created signage to be displayed in salons nationwide including Duane Reade’s Look Boutique. Developed sponsorship materials and directed photographers and videographers backstage at Mercedes-Benz Fashion Week in New York City for fashion shows including Halston, Monique Lhuillier, Max Azria, ADAM, Joanna Mastroianni and Jill Stewart.

Owner & Creator, Little Posh Shop, littleposhshop.com: 2004 - 2011
Marketing Intern, Niles Audio Corporation, Miami, FL: 1/04 - 5/04
Flash Tutorial Instructor, University of Miami, Miami, FL: 6/03 - 12/04
Graphic Design Intern, Educational Testing Service, Ewing, NJ: 1/00 - 6/00

 

FREELANCE CLIENTS

4-D Creative Media New York, NY
Agri Exotic Trading – Clifton, NJ
Babcock & Brown – Vienna, Austria
Benbrooke Reality Investment Company – White Plains, NY
Beth McCarthy Cosmetology – San Mateo, CA
Carregal Pease Design – Miami, FL
The Children’s Place – Secaucus, NJ
Core Education – Miami, FL
The Crossing Group, LLC – Washington Crossing, PA
Enchanged Enfant – New York, NY
Front Rush – Lambertville, NJ
Guita M. Jewels – New York, NY
Healing Waves – Fort Lauderdale, FL
Heirnich & Mortinger Global Financial Services Berlin, Germany
Jersey Elite Sports Academy – Ewing, NJ
Lime Boutique – Lambertville, NJ
Louise O’Connor Salon & Spa – New York, NY
Melissa Bridgers, Celebrity Colorist – New York, NY
The Peaceful Dog – New York, NY
Pretium Property Management
– Cherry Hill, NJ
Race Street Café – Frenchtown, NJ
Sefidé Rou New York, NY
Silver Bank Expedition Partners – Miami, FL
Tammy Apóstol Couture – Miami, FL
Thomsas Robert Clarke Photography – Titusville, NJ
University of Miami Hospital – Miami, FL
ZERO/Up Wake
– Miami, FL


Software & Platforms

Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe XD
Dreamweaver (HTML, PHP, Java, CSS)
ESP Websites
Fireworks
Flash
ion interactive
InVisionApp
Microsoft Office
Omniture
WordPress